Swoon Skincare Packaging & Branding

Brief: Swoon is an up and coming skincare brand and launching their first product, a tinted face moisturiser. The main target market are between the ages of 18-30. They want to be relevant, cool and refreshing, but also inclusive. As they are start up their products mainly live online. At the moment they’re struggling with their brand direction and know how to communicate effectively with their audience.

Pitch a brand identity and design concept for Swoon. Include: logo, mock ups.