Tourism NZ x spotify experience
MIK Studio
Brief: To promote travel to New Zealand I was engaged to create a Spotify experience to link Spotify listening habits with unique travel recommendations as a part of their “If You Seek” campaign.
The Experience
The Experience
The user enters the experience from Spotify through targeted ads.
Then, their listening habits are analysed and matched with a NZ travel persona.
Then they are served some NZ travel experiences and playlist based on the profile they are matched with.
