I have been working at yd as an in-house graphic designer since January 2025. In my role, I manage a diverse array of projects across both digital and print formats, producing assets for in-store displays and online platforms. My responsibilities encompass various channels, including the website, social media, EDMs, and marketing materials. Noteworthy projects I have contributed to include Afterpay Day and our April Fools' campaign.
Afterpay Day
Afterpay Day
For one of our largest sales events of the year, I developed and implemented these eye-catching neon designs. These visuals were rolled out across multiple channels, including our website, in-store screens, email marketing, as well as paid and organic social media platforms.
Early Access Hidden Offer
Ending Soon Urgency Messaging
Sale Extension
Marion store in South Australia
April Fools
April Fools
As a key event in the yd social calendar, the social team spearheaded the conceptualisation of this project. I contributed by creating animations for the video content and designing the revamped website.