Brief: I developed the visual design for the Australian Government’s anti-vaping campaign, delivered through a Spotify digital experience.

The experience encouraged young Australians to quit vaping by turning the journey into something they could do together. Users could choose a friend to make a shared commitment to quit, select a ‘Day One’ anthem and contribute to a collaborative playlist. We used music as a way to bring people together, making quitting feel less like an individual challenge and more like something you could take on with your mates.